What is a marketing campaign on social media without a video? Boring, right? We’re talking about all-encompassing, exciting, and engaging media content. Images, text, audio, music, you name it. We can even give you a statistic-backed reason videos are widely used by marketers for social media promotional campaigns. According to research, the average adult spends about 80 minute’s daily watching videos online. Add that to the fact that video has versatile applications in social media marketing and you’ve got yourself a potential goldmine.
However, that doesn’t mean you just create and publish any kind of video, especially if the intent is marketing. That’s why you ought to know how to make the best marketing video for social media. This is something we’ll be happy to show you.
Guide to Making the Best Marketing Video for Social Media
Outline Your Goals for the Campaign
It’s pretty obvious that this is the first step to take. We recommend setting realistic goals. Also, take it easy with the numbers. You don’t want to overwhelm or pressure yourself with too many goals. One primary goal and at most, 3 others is enough.
Ideal goals to set include:
- Creating brand awareness
- Explaining the benefits of a new product or service
- Guiding the target audience through the decision stage in the buyers’ journey.
Choose the Platform
To get the most out of your social media marketing campaign, select the most suitable platform for the video content. Fortunately, there are several social media platforms to choose from. The most popular ones include Facebook, YouTube, and TikTok.
To a great extent, the kind of video you’re producing will determine the platform you’re using.
Check out some instances below:
- YouTube (for shorts)
- Instagram, TikTok, and Facebook (live stream and stories)
- Instagram (reels)
- Any platform (portrait feed video)
We also recommend using where the brand has an established audience.
Type of Video
What type of video do you want to produce and publish for the campaign? Is it educational? Engaging? Explanatory? Interview-based? Behind-the-scenes? Narrative? Testimonials? The type of video you go for largely determines the details in the planning phase.
The Production Plan
At this stage, you should be discussing the details of the project. Will you do it yourself or hand it over to a production outfit? Do you need a script? What equipment do you need? Do you need music? What’s the location for the shoot? You’ll also decide on the schedule and budget for the marketing video campaign. Then execution follows.
After filming and audio recording, what comes next is post-production. It’s a critical phase because this is where the raw footage is transformed into an amazing promotional material. At this stage, you’ll be editing, doing text overlays, adding music, and other elements that will enhance the appeal of the marketing video content. You’ll also optimize the video title, tags, and descriptions for visibility.
Now, the video is ready to be published. What you need to do now is schedule the content if the platform offers such a feature. Set it to publish at a time that your target audience will likely be online. You can also choose to enhance the reach of the video by boosting it.
Post-Publication Metrics Analytics
After you’ve hit that “publish” button, it’s time to consider the post-publication metrics analytics. Of course, you want to know how your video is doing on the platform. So monitor and analyze all the details – view counts, watch times, clicks, likes, comments, shares, reposts, and more. You’ll be able to figure how your video is performing and what you need to improve.
This may look like a lot of work on the surface. However, making the best marketing video will yield amazing results if done right. So follow the steps mentioned above and get it right. You can also hire professionals for video production in Los Angeles CA and let them look after the project.